Colorectal Cancer Alliance LEAD FROM BEHIND Campaign with Katie Couric Nominated for Two Webby Awards

Vote Online to Help “Katie Couric's Ready For Her Close-Up” Win Internet’s Top Honor

WASHINGTON, DC, UNITED STATES, April 1, 2026 /EINPresswire.com/ -- The Colorectal Cancer Alliance (Alliance) announced today that its LEAD FROM BEHIND initiative featuring Katie Couric is a two-time finalist in the 30th Annual Webby Awards. LEAD FROM BEHIND Katie Couric's Ready For Her Close-Up has been nominated for Best Social in the Public Service & Activism category and Best Social in the Public Service, Social Impact & Activism category. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webby Awards is the leading international awards organization honoring excellence on the Internet. Fans are encouraged to vote to help LEAD FROM BEHIND win at vote.webbyawards.com.

Katie Couric teamed up with the Alliance, the nation’s leading nonprofit dedicated to ending colon cancer, and Ryan Reynolds’ creative agency, Maximum Effort, to LEAD FROM BEHIND timed to the 25th anniversary of sharing her colonoscopy on NBC TODAY. LEAD FROM BEHIND is a series of entertaining videos featuring celebrities breaking the stigma surrounding colon cancer to spark conversations about screening for The Preventable Cancer. Couric, a veteran journalist and respected media personality, has been a longtime advocate for colon cancer awareness since losing her husband to the disease. Katie Couric's Ready For Her Close-Up helps demystify, destigmatize, and prioritize screening to encourage people to get it done.

“We’re honored to be recognized for our work with Katie in promoting colon cancer screening,” said Michael Sapienza, CEO of the Colorectal Cancer Alliance. “We urge everyone to get checked regardless of genetics or family history, because colon cancer can be silent and deadly, and it does not discriminate.”

“Nominees like the Alliance’s LEAD FROM BEHIND campaign with Katie Couric are raising the bar for creativity and innovation on the Internet,” said Nick Borenstein, General Manager of The Webby Awards. “At the 30th Annual Webby Awards, this recognition feels especially meaningful. It’s no small feat to stand out among nearly 13,000 entries, and this year’s work reflects the energy, originality, and ambition shaping the Internet right now.”

As a nominee, LEAD FROM BEHIND is also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 16th, LEAD FROM BEHIND fans can cast their votes at vote.webbyawards.com. Winners will be announced on Tuesday, April 21, 2026.

About LEAD FROM BEHIND
LEAD FROM BEHIND is a creative initiative to let everyone know that colon cancer is The Preventable Cancer. Yet today, colon cancer is the second biggest cancer killer in America. The best way to prevent it is by getting screened - that thing almost no one wants to talk about, let alone do. In 2021, thanks to guidelines that lowered the screening age from 50 to 45, 20 MILLION more Americans are now eligible to get checked. Talk to your healthcare provider to decide which screening option is best for you. Powered by the Colorectal Cancer Alliance, the largest colon cancer nonprofit organization, LEAD FROM BEHIND has been created in partnership with Ryan Reynolds and his creative agency Maximum Effort. For more information, visit www.LeadFromBehind.org

About the Colorectal Cancer Alliance
The Colorectal Cancer Alliance empowers a nation of passionate and determined allies to prevent, treat, and overcome colorectal cancer in their lives and communities. Founded in 1999 and headquartered in Washington, D.C., the Alliance advocates for prevention through initiatives like LEAD FROM BEHIND, magnifies support with BlueHQ, and accelerates research through Project Cure CRC. We are the largest national nonprofit dedicated to colorectal cancer, and we exist to end this disease in our lifetime. For more information, visit colorectalcancer.org.

About Katie Couric
Katie Couric (@katiecouric) is an award-winning journalist and #1 New York Times best-selling author of her memoir, Going There, which was published in October 2021. She is also a co-founder of Stand Up To Cancer (SU2C) which has raised almost $800 million for cancer research. Couric was the first woman to solo anchor a network evening newscast, serving as anchor and managing editor of the CBS Evening News from 2006 to 2011 following 15-years as co-anchor of NBC’s Today show. In 2017, she founded Katie Couric Media (KCM), which has developed a number of media projects, including a daily newsletter, “Wake-Up Call”, a podcast, “Next Question”, digital video series and several documentaries. You can find it all at katiecouric.com.

About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising, Media & PR; Apps & Software; Social; Games; Podcasts; Creators and AI. Established in 1996, The Webby Awards received over 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Adobe, WP Engine, Meltwater, Patreon, NAACP, KPMG, Wall Street Journal, Deadline, AdAge, TechCrunch, The Hollywood Reporter, SXSW, Scalable, and The Society of Digital Agencies. For more information visit webbyawards.com.

Emily Blasi
Colorectal Cancer Alliance
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