BARE International wins 2026 MSPA Americas Shoppers' Choice Award for 10th straight year

BARE International received the 2026 MSPA Americas Shoppers' Choice Award at ShopperFest in Las Vegas, extending a decade-long run of recognition from mystery shopping evaluators. The award underscores the company's standing with independent shoppers and its focus on communication, professionalism and client service.

Why it matters: - The award signals continued trust from the independent evaluators who shape the mystery shopping industry. - The 10-year streak gives BARE International a visible credibility boost with clients that use mystery shopping to improve customer experience and operations. - The recognition also reinforces BARE International's position in a competitive customer experience research market.

What happened: - BARE International won the 2026 MSPA Americas Shoppers' Choice Award. - The company has now received the honor for 10 consecutive years. - MSPA Americas presented the award during ShopperFest 2026, held June 26-28 at the Plaza Hotel & Casino in Las Vegas. - Jason Bare, president of BARE International, and Marguerite Turner, operations manager, represented the company at the event.

The details: - MSPA Americas Shoppers' Choice Awards are determined by voting from MSPA Americas Premier member evaluators. - The award recognizes member companies that earn the confidence and respect of independent evaluators who complete mystery shopping assignments. - Jason Bare said the award is especially meaningful because it comes directly from the evaluator community. - Bare said earning the trust of evaluators year after year reflects the relationships the company has built and the work of its global team. - Turner said event discussions focused on emerging technologies, changing consumer expectations and new ways to deliver insights. - Bare said reconnecting with industry leaders and meeting new members of the mystery shopping community offered a useful view into market trends and new ideas. - Turner said receiving the award at the event made the milestone more meaningful. - The BARE Bear mascot appeared throughout ShopperFest, reflecting the community spirit of the annual gathering. - BARE International was founded in 1987. - The company operates in more than 180 countries. - BARE International works across retail, automotive, hospitality, financial services, healthcare, restaurants and other industries. - The company's services include mystery shopping, audits, customer experience measurement, compliance programs, market research and advanced analytics.

Between the lines: - The repeated win suggests BARE International has maintained strong relationships with the evaluator community while the broader customer experience research field continues to change. - The comments from company leaders point to an industry balancing new technology with the need for reliable human feedback. - The award also serves as a peer signal in a business where trust and consistency matter as much as scale.

What's next: - BARE International is likely to keep using the recognition to reinforce its reputation with clients and evaluators. - The company said the award reflects an ongoing focus on communication, fairness, professionalism and positive experiences for evaluators and clients. - Continued participation in MSPA Americas events may keep BARE International visible in industry conversations about innovation and collaboration.

The bottom line: - BARE International's 10th straight Shoppers' Choice Award shows sustained support from the mystery shopping community and strengthens its standing in customer experience research.