MCH adds expanded physician targeting for healthcare marketers

MCH Strategic Data has launched a new physician selection tool that lets healthcare marketers build audiences across locations and institution types, with filtering by more than 300 specialties. The update is now available through MCH ListBuilder and is designed to help marketers reach physicians more precisely for email, direct mail, CRM and digital campaigns.

Why it matters: - Healthcare marketers often need to reach physicians who work across multiple practices, facilities and organizations. - The expanded selection gives marketers a single way to identify physicians and narrow audiences by specialty, geography and provider attributes. - The change can improve targeting for campaigns that depend on accurate physician contact data and better audience segmentation.

What happened: - MCH Strategic Data introduced an expanded physician selection for healthcare marketers. - The tool now brings physicians from available healthcare locations and institution types into one consolidated search. - The selection is available through MCH ListBuilder. - MCH says marketers can use the update to build physician audiences across the healthcare market.

The details: - Marketers can refine audiences using more than 300 medical specialties. - Additional filters include geography, professional credentials, practice location and other provider characteristics. - Previously, physician contacts were available only within MCH’s individual healthcare institution categories. - Available data may include physician name, specialty, practice or healthcare organization, mailing address, email address, phone number, National Provider Identifier, state license information, Medicare participation and organizational affiliation. - Users can adjust selection criteria, review counts and pricing, and purchase physician contact data online. - The selection supports email marketing, direct mail, sales prospecting, account-based marketing, CRM enhancement, territory development and digital audience planning. - Customers can build audiences at the national, regional or local level. - The audiences can be narrowed to specialties and provider attributes tied to specific products or services. - The new selection connects physicians with available practice locations and organizational affiliations. - MCH also offers privately hosted marketing databases, CRM data enhancement, email appending, email deployment and digital audience services. - MCH provides business-to-business marketing data for healthcare and K–12 education markets.

Between the lines: - The update reflects a push toward more flexible physician targeting as healthcare provider relationships become more complex. - Consolidating physicians across institutions may make it easier for marketers to find decision-makers without searching category by category. - CEO Peter Long said the new selection gives marketers a clearer, more efficient starting point.

What's next: - The expanded physician selection is now live for MCH ListBuilder users. - MCH is directing users to MCHHealthcare.com/physician-contact-data for more information on physician contact data. - MCH may use the expanded selection as part of broader healthcare marketing data services and audience activation tools. - The company also maintains contact channels through its LinkedIn profile at Peter Long on LinkedIn.